BARRE3 MADISON
A FUNCTIONAL, FULL-BODY WORKOUT DESIGNED BY WOMEN, FOR WOMEN. BARRE3 WAS RECENTLY NAMED THE #1 BARRE FRANCHISE BY ENTREPRENEUR’S 2026 FRANCHISE 500. This location in Madison, Wisconsin, is one of the original studios. The goal of this shoot was to capture warm, natural visuals that exuded strength and confidence. The photos have been used primarily on social media and printed materials in the studio to advertise community events.
The brand developed a color palette of muted earth tones to symbolize organic and natural elements. To prioritize comfort and inclusivity, we asked staff and members to wear colors in this palette and allowed each model to choose their own outfit. Barre3 madison prioritizes meeting clients where they are and encourages “choose your own adventure” style classes.
The barre3 madison staff that helped make this project as successful as it was! I have been a member of the barre3 community for over two years, and I can confirm the barre3 magic, barre3 glow, cliches about this “life changing fitness routine,” THEY’re all true!
take it from someone who used to be intimidated by all group fitness classes and believed there was no such thing as a fitness studio I actually loved. What a wonderful thing to be wrong about!